Exceedingly Good Treats

Our exceedingly British mini pies and cakes are crafted with care and quality ingredients, bringing joy in every bite!

Our range

IN STORE BAKERY RANGE

Whether it’s our soft, iced Cakes or our perfectly portioned real fruit Mini Pies, Mr. Kipling’s British treats are exceedingly good for enjoying on the go or as a simple dessert at home! Now available in the in-store bakery.

Apple
Mini Pies

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Cherry and Almond
Mini Pies

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Cherry
Mini Pies

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Chocolate
Cake Slices

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Lemon
Cake Slices

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Salted Caramel
Cake Slices

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Strawberry
Cake Slices

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SNACK CAKE RANGE

Our delicious range of on-the-go twin-wrapped Cake Slices are available in the Snack Cake aisle.

Chocolate
Cake Slices

Lemon
Cake Slices

KEY FEATURES

number one cake brand

Britain’s #1 small pie & cake brand

baked with care

Baked with care
since 1967

no artificial colours

No artificial flavours or colours

Exceedingly Good since 1967

Made in the UK and loved for over 50 years, Mr Kipling is Britain’s #1 Cake and Small Pie brand. Exceedingly good mini treats- expertly made, quality you can trust, and joy in every bite.

About us

Product Disclaimer

Whilst every care has been taken to ensure that product information is accurate, food products may occasionally be reformulated, which means that ingredients, nutritional content, dietary information & allergen content may be subject to change. If we reformulate products, a notice of any relevant changes will not be featured on the website. Please always read product labels before consuming the product & do not solely rely on the information provided here. For any specific questions on any Mr Kipling branded product, please visit the "Contact Us" page to submit your query. This does not affect your statutory rights. This information is supplied for personal use only & may not be reproduced in any way without prior consent of Premier Foods Group Limited nor without due acknowledgement.

Mr Kipling is Britain’s No. 1 Cake Slice & Small Pie Brand
Source: Circana (UK) Ltd, All Outlets, UK, Cakes, Slice by Brand & Small Pie & Tart by Brand (Category Defined by Premier Foods), Unit Sales, 52 WE 15 Nov 2025.