Mr Kipling was started in 1967 and since then we have been baking and creating bite sized, quality treats for over 50 years. We are devoted to making great, bakery style cakes and sweets that you can enjoy whenever you need a treat. Our delightfully delicious recipes have been created with care, we only use natural flavors and do not use any high fructose corn syrup in any of our products.
Sugar plays an important role in any cake recipe. Without the inclusion of sugar, a cake would be bland and uninspired in relation to flavor but also be pale in color, squatty and dense with no fluffiness. Sugar's effects on cake are quite diverse. Hence the sugar helps to create soft and fluffy sponge, delicious icing and caramelised flavor in our Salted caramel cake. Fortunately, we have a nutrition policy in place ensuring an appropriate sugar content per portion.
We love chatting to the people who love our cakes. And it’s especially interesting to hear about their snacking habits. It might sound familiar to you, but most people snack because they want an energy boost or a rewarding treat. And while having a little something sweet every now and then is okay, it’s important to be smart about the portion.